Alupro campaign encourages schoolchildren to become recycling influencers

Alupro, the aluminium packaging recycling organisation, has launched an educational campaign to help KS3 pupils improve their knowledge about recycling. From 7th March 2022, schools across the UK and Ireland will be invited to participate in the ‘Bin-fluencers’ campaign, which brings resource efficiency into the classroom in a fun and engaging way.

Comprising a series of fact-filled animations, packed with practical challenges, Bin-fluencers explores the benefits of recycling, the unique properties of packaging materials and the link between consumption and the environment. Supporting teaching notes, curriculum links, quiz questions and challenge sheets will be available to download from the Learning Aluminium website.

After watching the animations, pupils are challenged to create their own influencer-inspired video to share what they’ve learnt via the classroom, home or social media channels. The most creative entry will win an iPad, alongside £500 worth of vouchers for their school.

Tom Giddings, general manager of Alupro, commented: “We believe that educating pupils about recycling and inspiring the next generation to become sustainability influencers will help to drive ever-increasing recycling rates. We’re looking forward to rolling-out our latest campaign and supporting teachers as they work with their classes to promote the benefits of recycling.

“Bin-fluencers is the latest in a long line of educational initiatives created by Alupro to make recycling more appealing to primary and secondary school pupils. We hope that our comprehensive learning resources make it easy for teachers to integrate recycling into the curriculum and fun for pupils to participate in!”

For more information about the Bin-fluencers campaign, or to download the campaign resources, visit To find out more about Alupro, visit