Alupro is giving you the opportunity to design your very own beauty/personal grooming brand packaged in sustainable aluminium through the Starpack Awards competition. Win £500 & a visit to Crown Packaging Global Technology and R&D centre, as well as winning a Gold, Silver or Bronze award at the Starpack awards ceremony in June 2021.
Aluminium packaging has historically been used in the food and drink industry and in recent years new developments have pioneered its application in new sectors including the beauty and personal care sector. Traditionally the packaging for most of these products has been produced in plastic and glass. Aluminium is a great material choice for this sector as it has many qualities that lend themselves to the design of sustainable, innovative, attractive, functional, recyclable packaging.
We want you to create an exciting new personal grooming brand for men or women with sustainability as a core brand value. Rather than designing the packaging to be made from plastic or glass, we want you to exploit the unique properties offered by aluminium. The packaging must be reusable and fully recyclable at the end of its useful life.
The brand design, values and communication messages are essential, as well as the actual design of the packaging. You will need to demonstrate real ‘shelf appeal’ that showcases just what can be done with aluminium. The brand communication should not only highlight the brand name and stylish packaging but the reusability and recyclability of the material should be a key element, with a clear call to action to take personal responsibility at the end of the product life.
Points to consider
- Focus of the design should be on the packaging but the packaging should showcase the value of the product.
- Aluminium is light and strong so it can be manufactured in a variety of shapes and sizes, it takes graphics very well and its natural sheen and brightness gives it great ‘shelf appeal’.
Aluminium’s’ innate qualities also mean that the product it protects reaches the customer in its best condition.
- The brand messaging is equally as important as the design of the product. It should include a justification of why aluminium is the best choice for the product and packaging, not simply a different choice than glass or plastic for example.
- The product needs to be able to be recycled easily, preferably through councils’ kerbside recycling systems. You will need to take into account that any residual contents in your packaging after use, can easily be removed/cleaned.
- Aluminium is a circular material, capable of being recycled multiple times, without losing any quality.
- Think about the unique attributes of aluminium and use as many as you can in your designs.
Materials to be used
The packaging must be made out of aluminium or an aluminium alloy.
An actual mock up is not essential, but we do expect clear drawings/graphics to showcase the product. The product needs to be able to demonstrate that it can be manufactured and processed for recycling and marketed appropriately.
Free Aluminium Training
Give your entry the edge with free technical training. The Aluminium Federation (Alfed) will provide free bespoke training sessions as part of the brief, (once you have registered for the Starpack Awards on their website, details TBC) on the benefits of using aluminium in packaging design and how the metal is formed and shaped using different technologies.
Bespoke training dates: Thursday 3rd December and Thursday 14th January at 2.00pm To register for these dates please email Kathy Romback at K_Romback@alfed.org.uk to book your space.
The Starpack Awards
The Starpack Awards is a competition based on consumer packaging design that encourages schools and students to take up future careers in this area. Find out more about this award and many more here.
The Aluminium Packaging Recycling Organisation (Alupro) is an industry funded, not-for-profit organisation with over 30 years’ experience representing the UK’s aluminium packaging industry. We work to fulfil the industry’s obligation to meet, and exceed, recycling targets for aluminium packaging. We are achieving this by working in partnership with local authorities, the waste management industry and the wider metal packaging sector to develop and stimulate the UK’s collection infrastructure. We also manage and run consumer information and education campaigns to encourage participation in recycling schemes. www.alupro.org.uk
The competition runs from September 2020 through to March 2021.
To enter, send your design entry via the Starpack Awards website, details to follow.
Entries will be judged by independent key figures from the packaging industry with entries being awarded Gold, Silver, Bronze and special awards being presented at the annual Starpack awards ceremony in June 2021. Students winning a Student Starpack Award are eligible to enter the World Star Student Awards, delivering the opportunity for international recognition and profile.