Alupro campaign encourages schoolchildren to become recycling influencers

Alupro, the aluminium packaging recycling organisation, has launched an educational campaign to help KS3 pupils improve their knowledge about recycling. From 7th March 2022, schools across the UK and Ireland will be invited to participate in the ‘Bin-fluencers’ campaign, which brings resource efficiency into the classroom in a fun and engaging way.

Comprising a series of fact-filled animations, packed with practical challenges, Bin-fluencers explores the benefits of recycling, the unique properties of packaging materials and the link between consumption and the environment. Supporting teaching notes, curriculum links, quiz questions and challenge sheets will be available to download from the Learning Aluminium website.

After watching the animations, pupils are challenged to create their own influencer-inspired video to share what they’ve learnt via the classroom, home or social media channels. The most creative entry will win an iPad, alongside £500 worth of vouchers for their school.

Tom Giddings, general manager of Alupro, commented: “We believe that educating pupils about recycling and inspiring the next generation to become sustainability influencers will help to drive ever-increasing recycling rates. We’re looking forward to rolling-out our latest campaign and supporting teachers as they work with their classes to promote the benefits of recycling.

“Bin-fluencers is the latest in a long line of educational initiatives created by Alupro to make recycling more appealing to primary and secondary school pupils. We hope that our comprehensive learning resources make it easy for teachers to integrate recycling into the curriculum and fun for pupils to participate in!”

For more information about the Bin-fluencers campaign, or to download the campaign resources, visit To find out more about Alupro, visit

Fun Kids set to launch aluminium recycling podcast series

Fun Kids, the UK’s leading radio station for children, families and parents, is set to broadcast a series of ten engaging podcast episodes about the benefits of aluminium recycling. Broadcasting on Fun Kids at 5.30pm from Monday 14 February, and available to download from the Fun Kids website, the series is aimed at KS2 and KS3 pupils.

In each episode, characters Max, Alisha and Mum learn more about aluminium packaging, how it’s made and how best to recycle it. Alongside discussing the challenges of contamination, the trio explore the reprocessing of recycled aluminium, visiting a wide range of locations to explain its infinite circularity.

Coming as part of a wider national initiative to get primary and secondary school pupils excited about recycling, the series has been co-created by the Aluminium Packaging Recycling Organisation (Alupro). Through its Learning Aluminium website, parents, pupils, carers and teachers can download further free resources to help build knowledge about packaging materials and recycling best practice.

Tom Giddings, general manager of Alupro, commented: “Over the past few years, aluminium packaging recycling rates have continued to increase across the UK. With sustainability, emissions and the environment continuing to rise up the national agenda, recycling is becoming a key part of everyday life.

“But while increasing volumes is excellent news indeed, recycling isn’t just a short-term concern. As resources become scarcer and material demand continues to increase, recycling will quickly become pivotal to maintaining the global supply chain. Our latest educational campaign therefore focuses on the next generation – educating them about the importance of recycling and encouraging them to separate their used packaging materials from a young age.”

Gregory Watson, managing director of Fun Kids, added: “Sustainability and recycling is an important topic for children to learn about. We’re delighted to be hosting this podcast series in partnership with Alupro – making the process fun and engaging for all the family.

“We’re confident that it will prove a valuable resource for thousands of pupils, helping them to gain a greater understanding of the aluminium industry and the vital importance of recycling used packaging materials.”

The brand new podcast series will be launched on Monday 14 February (5.30pm) and broadcast daily for an initial 4 weeks. To celebrate the launch, Fun Kids is also running a competition, both on-air and online, to win an exciting prize.

For more information about the podcast series, or to subscribe to each of the ten episodes, visit Fun Kids is available across the UK on DAB digital radio, and online at visit